The Massive Power of the “Because” Even if it is Fake

One of the most persuasively powerful words in the English language is “BECAUSE.” Specifically, when a request is made followed by “because” and a reason (even if fake or imagined), it is much more likely that the request will be granted compared to if there is no because at all. While reading this article, think…

If you want to be it, make them think you already are.

When I think about selling and self-branding, there’s always a certain line from a fabulous movie that comes to mind. In “Catch Me If You Can,” Leonardo DiCaprio plays the part of Frank Abagnale, Jr., in a biographical crime film that outlined Mr. Abagnale Jr.’s life of crime. Now before you start thinking ‘Is this…